Global campaign for AcuvueSeen With Acuvue
This campaign was built to disrupt the contact lens category and reach Gen Z in a bold new way. ACUVUE contact lenses have always owned comfort. To Gen Z, comfort goes beyond the physical, it’s about feeling comfortable in your own skin and that looks and feels different on everyone.
to win with this audience, we need to show up differently.
A Fresh Approach
We chose to keep the set design clean, allowing the talent to shine through. Wardrobe was our visual opportunity to relate to Gen Z and to ensure our talent were being their authentic selves. Incorporating BTS and camcorder shots created a real-life feeling to pair with our unscripted interview approach.
Authentic Dialogue
This campaign is all about authenticity and individuality. Because of this, we took an interview-style approach which allowed us to get real soundbites from our Gen Z talent. Taking an unscripted approach is a big shift for the brand, once again diverting from traditional expectations.
Going Global
This campaign was created for both the North American (in the US not CAD) and Latin American markets. Take a look at one of our Spanish spots.
divert away from traditional product placements
our stills put stock to shame
More assets coming soon!
social posts, in-clinic posters, landing page, etc.
